The reality is that traditional chain letters from marketers no longer work and are often ignored by customers. The efficiency of email newsletters is extremely low, with an open rate of just 23% and a CTR of less than 3%
. At the same time, the CTR of a mailing bot is as high as 40%, and the open rate is 85%.
Many companies put their customers on a mailing list automatically after sending an order confirmation email, and these messages often end up in the spam folder. As opposed to that, to receive notifications from a bot, a user must first subscribe to it in a messenger. And someone who does this voluntarily will more than likely be interested in receiving news from your company.
Thanks to the mailing interface of the Kwizbot
chatbot platform, you can use the traditional digital tool — email automation — in a new way with much greater efficiency.