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OKWINE Enhances Customer Interaction Capabilities with Kwizbot

With Fedor Andriienko, Head of E-Commerce at OKWINE

Industry

Retail

Website

okwine.ua

Integrated

The OKWINE wine market chain is the largest Ukrainian network of specialized stores, offering a wide range of alcoholic beverages and related products, founded in 2012.

The primary request from OKWINE was to relieve the load on the hotline of their e-commerce platform and to provide customers with the ability to get live consultations from a specialist immediately, without waiting on the line, registering, or corresponding via email. Therefore, it was decided that Kwizbot would be useful and interesting for OKWINE's customers.

Optimization of Communication

OKWINE uses several common tools for communicating with customers: email, telephony, and messengers. The network is growing and evolving, constantly improving to make shopping and consultations comfortable. "The main task we have set for Kwizbot is to maximize the speed and ease of communication."

"Undoubtedly, the most valuable aspect of collaborating with Kwizbot is the wide range of capabilities, constant communication with developers, and the stable improvement of the system with detailed explanations."

Fedor Andriienko

Head of E-Commerce OKWINE

Efficiency and Fast Service

In the current prolonged stage of using the service, the primary method of measuring effectiveness is the communicative feedback from managers and customers. In the near future, we will convert these metrics into a digital format.

"The implementation of Kwizbot has relieved the hotline and also gives us the opportunity to help customers more actively place orders online, which undoubtedly has a positive impact on the economic aspect."

Kwizbot is integrated into OKWINE's bonus system. Thanks to this integration, customers can easily receive, restore, or check the balance or number of points on their bonus card.

Recommendations from OKWINE

"The main thing is to determine which tasks the company wants to address using the service. We advise preparing scripts and interaction techniques with the chat in advance. Additionally, don't be afraid to experiment and always be open to changes."

Fedor Andriienko

Head of E-Commerce OKWINE

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